Staatsloterij

Every year Staatsloterij, the Dutch state lottery, has a big new years draw. For the big event in 2014, Minivegas & Lemz produced the OOH prints that were displayed on tram stops and in shops all over the country.

Together with the team of a creative director and design intern, we transformed a cityscape (using photographs taken in the summer) into a festive winter landscape.

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