home-project-asr

a.s.r.
web design

Studio Dumbar developed an online concept for a.s.r., one of the biggest insurance company in the Netherlands. Steering away from a traditional service interface, the site is using a smart chat bot to help users find desired information.

I stepped in during the design sprints as the lead designer, working closely with the UX designer, art director and the a.s.r. scrum team.

The site was honored with a Webby Awards 2018 for Best Home Page and a Silver Lovie Award 2017.

 

asr-mobile-1
asr-mobile-2
asr-mobile-3
asr_productpage