art direction, web design, ux, css
Over the course of more than a year at adidas, I led the designs for a handful of campaign sites. These include work for branches like Training, Tennis and Outdoor. Our department (‘Digital Creative Services’) worked in smaller teams, usually consisting of a creative director, producer, copywriter and lead designer.
My tasks included: setting up guidelines for digital content, concept, design and art direction for online campaigns, creating digital toolkits for markets and custom css for existing templates.