home-project-adidas

adidas
art direction, web design, ux, css

Over the course of more than a year at adidas, I led the designs for a handful of campaign sites. These include work for branches like Training, Tennis and Outdoor. Our department (‘Digital Creative Services’) worked in smaller teams, usually consisting of a creative director, producer, copywriter and lead designer.

My tasks included: setting up guidelines for digital content, concept, design and art direction for online campaigns, creating digital toolkits for markets and custom css for existing templates.

 

adidas-campaigns-1-training
adidas-campaigns-2-tennis
adidas-campaigns-3-wanderlust
adidas_nina_williams
adidas_techfit